Discover thisisneverthat — the iconic Korean streetwear label founded in Seoul in 2010 by Choi Jong-Kyu, Nadan Jo, and Inwook Park, under JK&D Co., Ltd. Blending 90s subculture, military, and skate elements with oversized fits, signature logo prints, and functional fabrics, thisisneverthat has collaborated with New Balance and Casio. A global favorite among youth and K-POP culture.