Purple Brand is a designer denim label founded by Luke Cosby and Rob Lo in Vancouver in 2017, now headquartered in New York. Dedicated to bridging luxury denim and basics. Known for distressed, splatter coating and vintage wash innovations. Offers skinny, slim, straight and flare fits blending luxury craftsmanship with street aesthetics. Produced in collaboration with Chinese and Italian century-old factories. A leading American high-street denim brand.