Discover Rolex — the world's leading luxury watch brand, founded in London 1905 by Hans Wilsdorf and headquartered in Geneva since 1919. Inventor of the waterproof Oyster case in 1926 and the Perpetual rotor in 1931. Rolex produces self-made movements with over 600 patents. Iconic models include Submariner, Daytona, Datejust, and GMT-Master — the "hard currency" of luxury timepieces.