FRED is a prestigious Parisian haute joaillerie house founded in 1936 by jewelry adventurer Fred Samuel. Part of LVMH, the brand's identity centers on "Sunshine Jeweler" — blending maritime spirit, geometric elegance and a free soul. Its iconic Force 10 collection, born in 1966, features steel braided cables with gold clasps, epitomizing the perfect balance between luxury and vitality, elegance and sport.